TikTok Shop is a shopping feature accessible directly on the TikTok platform. It lets merchants, brands, and creators display and sell products directly on TikTok.

TikTok Statistics

TikTok is the #1 downloaded app in more than 40 countries, available in 150+ markets and 35+ languages.

In 2022, TikTok was the second-most downloaded app globally, placing runner-up to Instagram… though it was the most downloaded app on the Apple App Store.

TikTok has 150 million monthly active users in the U.S.

TikTokers use the app for an average of 1.5 hours every single day.

90% of TikTok users report that the platform makes them happy and never gets boring.

TikTok has a potential ad reach of 945.2 million (among users aged 18+).

People love to spend money on TikTok. In 2022, TikTok was the top app for consumer spending — more than YouTube!

It was also the platform with the highest ad-spend growth, climbing 29% quarter over quarter in 2022 (The top spenders? Amazon, Google, and Disney!).

65% of TikTok users say they rely on online reviews and creator recommendations to decide what to buy online.

2 in 3 shoppers say they get inspired to buy something on TikTok even when they’re not actively shopping. TikTok Live is particularly effective: 50% of TikTok users have bought something after watching a Live.

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