If you’re looking to simplify the buying process and boost your conversion rates, redirecting the “Add to Cart” button directly to the checkout page is an excellent strategy. This approach works especially well for stores with single products or a limited product catalog. In this article, we’ll walk you through how to set this up in your Shopify store.

Why Redirect the Add to Cart Button to Checkout?

Redirecting the “Add to Cart” button to checkout offers several benefits:

1. Streamlined User Experience: Reduces the number of steps customers need to take to complete a purchase.
2. Higher Conversion Rates: Fewer clicks mean fewer chances for cart abandonment.
3. Perfect for Single-Product Stores: Ideal for businesses that sell one or a few products.

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Step-by-Step Guide to Redirect Add to Cart to Checkout

One-time

https://{YOUR_SHOP_URL}/cart/{VARIANT_ID}:{QUANTITY}?checkout

You will need:

• URL
• Variant ID
• Quantity

Subscriptions

https://{YOUR_SHOP_URL}/cart/clear?return_to=/cart/add?items[][id]={VARIANT_ID}%26items[][quantity]={QUANTITY}%26items[][selling_plan]={SELLING_PLAN_ID}%26return_to=/checkout

You will need:

• URL
• Variant ID
• Quantity
• Selling Plan ID

How to find the Variant ID: 

1. Go to Shopify > Products > Select Product > View
2. Right-click anywhere on the product page and click “Inspect” 
3. Click on the code in the top right and press “Command + F” or “Ctrl +F”
4. In the search bar that appears, type in: “variants”:[{“id” 
5. Copy the ID number and add it to the link