Want to sync Shopify customer data with Mailchimp for powerful email marketing—without paying for expensive third-party apps? You’re in the right place! 🚀

In this guide, you’ll learn why connecting Shopify to Mailchimp manually is useful, the key benefits, and a step-by-step method (with video!) to set it up yourself. Let’s dive in!

Why Connect Shopify to Mailchimp Without an App?

Shopify’s native Mailchimp integration was removed years ago, forcing businesses to rely on paid apps. But manually connecting them is still possible—and beneficial!

✔ Save Money – Avoid monthly subscription fees for integration apps

✔ Full Control – Customize data sync without app limitations

✔ Better Privacy – Reduce reliance on third-party apps handling customer data

✔ Flexibility – Choose exactly what customer data gets shared

Benefits of Connecting Shopify & Mailchimp

🔹 Automate email campaigns (abandoned cart, welcome series, post-purchase follow-ups)

🔹 Segment customers based on purchase history & behavior

🔹 Track sales from emails to measure ROI

🔹 Improve personalization with Shopify purchase data

How to Connect Shopify to Mailchimp Without an App (3 Methods)

Method 1: Manual CSV Export/Import (Best for occasional syncs)

Export Shopify customers (Shopify Admin → Customers → Export)

Clean data in Excel/Google Sheets (remove unnecessary columns)

Import into Mailchimp (Audience → Add Contacts → Import)

Method 2: Zapier Automation (Best for automatic syncs)

Create a Zapier account (free plan available)

Set up a “Zap” (Shopify → Mailchimp)

Map customer fields (emails, names, order details)

Method 3: Shopify Email to Mailchimp Forwarding (Basic but works)

Enable Shopify email notifications for new orders/customers

Set up Mailchimp to capture emails from forwarded messages

📹 Watch Our Step-by-Step Video Tutorial: 

Pro Tips for a Smooth Integration

🔸 Only sync necessary data (avoid cluttering Mailchimp)

🔸 Use tags in Mailchimp to segment Shopify customers

🔸 Test before going live to ensure data accuracy

🔸 Update regularly if using manual exports

Final Thoughts

Connecting Shopify to Mailchimp without an app is totally doable—saving you money while keeping your email marketing powerful. Whether you choose manual exports, Zapier, or email forwarding, you can sync customer data efficiently.