A favicon (short for “favorite icon”) is that tiny but mighty image displayed in browser tabs, bookmarks, and search results next to your website’s name. Adding a favicon to your Shopify store is a must-do in 2025—it boosts brand identity, improves user experience, and makes your store look more professional.

In this guide, we’ll walk you through the quickest and easiest ways to add a favicon to Shopify, including a video tutorial for visual learners. Let’s get started! 🛠️

Why Adding a Favicon to Shopify Matters in 2025

✅ Brand Recognition – A favicon helps customers quickly identify your store in crowded browser tabs.

✅ Professional Appearance – Stores without a favicon look unfinished and untrustworthy.

✅ Better UX & SEO – Google considers UX signals in rankings, and a favicon improves navigation.

✅ Mobile & Bookmark Visibility – Favicons appear in mobile search results and bookmarks.

Step-by-Step Guide: How to Add a Favicon to Shopify (2025)

Step 1: Prepare Your Favicon Image

Size: 32×32 or 64×64 pixels (Shopify recommends 32×32).

Format: .PNG or .ICO (transparent background works best).

Design Tip: Use your logo or a simplified brand symbol for clarity.

Step 2: Upload the Favicon to Shopify

Go to your Shopify Admin Dashboard.

Navigate to Online Store > Themes.

Click Customize on your current theme.

In the left sidebar, select Theme settings > Favicon.

Click Upload image and select your favicon file.

Save your changes.

Step 3: Verify Your Favicon is Working

Refresh your store in a new tab.

Check if the favicon appears next to your store name.

If it doesn’t show immediately, clear your browser cache (Ctrl+F5 or Cmd+Shift+R).

📹 Watch the Video Tutorial Here:

Pro Tips for the Perfect Shopify Favicon

🔹 Keep it simple – Avoid text; use a recognizable symbol.

🔹 Test on multiple devices – Ensure visibility on mobile, tablets, and desktops.

🔹 Update with branding changes – Keep your favicon consistent with your logo.

Final Thoughts

Adding a favicon to Shopify takes less than 2 minutes but makes a big difference in branding and professionalism. Whether you’re launching a new store or refreshing an old one, this small tweak will help your business stand out in 2025.