How to Design a High-Converting Landing Page in Shopify - eCommerce Thesis

How to Design a High-Converting Landing Page in Shopify

Posted on by Foysal

Creating a high-converting landing page in Shopify is crucial for driving sales and improving user engagement. Unlike regular product or collection pages, a landing page is designed with a specific goal—whether that’s collecting emails, promoting a sale, or showcasing a product. The good news? You don’t need coding skills or additional apps to build a stunning, conversion-focused Shopify landing page.

In this guide, we’ll walk you through the process of designing a high-converting landing page in Shopify using built-in tools. Plus, we’ve included a video guideline and a ready-to-use code snippet to make things even easier for you!

Why a Well-Designed Landing Page Matters

A well-optimized Shopify landing page can:
✅ Increase Conversions – Focuses on one clear call-to-action (CTA).
✅ Enhance User Experience – Provides a seamless, distraction-free experience.
✅ Boost SEO & Engagement – Helps attract more organic traffic.
✅ Improve Ad Performance – Works great with PPC campaigns for better ROI.

Now, let’s dive into how you can create one without apps or coding skills.

🎥 Watch Our Video Guide for a Step-by-Step Walkthrough!

In this tutorial, we’ll design a high-converting Landing Page in Shopify using the Dawn theme with four key sections:

✅ Section 1: Background Image + HubSpot Form
✅ Section 2: Feature Section
✅ Section 3: About Section
✅ Section 4: Call-to-Action (End Section)

Step 1: Create a New Page in Shopify

  1. Log in to your Shopify admin dashboard.
  2. Go to Online Store > Pages.
  3. Click “Add Page” and enter a compelling title (e.g., Exclusive Offer – Sign Up Now!).
  4. Leave the content blank (we’ll design using the theme editor).
  5. Click Save.

Step 2: Customize the Page Using Dawn Theme

  1. Go to Online Store > Themes > Customize.
  2. From the theme editor, click the dropdown menu (top center) and select Pages > Your New Page.
  3. Start adding the four sections below.

Step 3: Design Section 1 (Background Image + HubSpot Form)

  1. Click “Add section” and choose Image with text.
  2. Upload a high-quality background image that matches your brand.
  3. Remove the default button/text if unnecessary.
  4. Embed the HubSpot form inside the text block:
  • In HubSpot, create a form and copy the embed code.
  • Click the “Text” block in Shopify and switch to HTML mode (<>).
  • Paste the HubSpot form embed code.
  1. Adjust padding and layout for a clean look.
  2. Click Save.

✅ Best Practice: Ensure the form stands out by adjusting contrast or adding an overlay to the image.

Step 4: Add Section 2 (Feature Section)

  1. Click “Add section” and select Multicolumn.
  2. Use 3 or 4 feature blocks (e.g., Fast Shipping, 24/7 Support, Money-Back Guarantee).
  3. Upload icons/images to each feature block.
  4. Write short, engaging descriptions under each feature.
  5. Click Save.

✅ Tip: Keep features concise and focus on benefits to the customer.

Step 5: Add Section 3 (About Section)

  1. Click “Add section” and select Rich Text.
  2. Write a brief but impactful About Us statement (who you are, what makes your brand unique).
  3. Optionally, add an image or video to make it more engaging.
  4. Click Save.

✅ Tip: Keep it short and relatable to build trust with visitors.

Step 6: Add Section 4 (Call-to-Action – End Section)

  1. Click “Add section” and select Image Banner.
  2. Upload a compelling background image (e.g., Limited-Time Offer).
  3. Add a strong CTA (Call-to-Action), like:
  • “Sign Up & Get 20% Off”
  • “Shop Now & Save”
  1. Link the CTA button to the desired page (e.g., product page, checkout, etc.).
  2. Click Save.

✅ Tip: Keep the CTA bold, clear, and action-driven.

Final Step: Test & Publish Your Landing Page

  1. Preview the page on desktop & mobile.
  2. Adjust section spacing & fonts for a clean design.
  3. Click Save & Publish.

🎉 Your Shopify landing page is now live!

Bonus: SEO & Mobile Optimization

🔹 Optimize Meta Title & Description

  • Go to Online Store > Pages > Edit Your Page.
  • Add an SEO-friendly meta title & description (e.g., High-Converting Landing Page in Shopify – Sign Up Now!).

📱 Test Mobile Responsiveness

  • Shopify’s Dawn theme is mobile-friendly, but always test your page on different devices.

Final Thoughts

You’ve now created a high-converting Landing Page in Shopify using the Dawn theme—all without apps or coding! This page will help capture leads, drive sales, and boost engagement effortlessly.

🚀 Next Steps:
✅ Embed your HubSpot form correctly.
✅ Optimize visuals & CTA for better conversion.
✅ Promote your page via email & social media.

Let me know if you need any improvements or extra details! 😊

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