Who you are is just as important as the product/service you offer when you’re an entrepreneur. Investors will often make bets on a strong and confident entrepreneur, even if they’re not 100% convinced your product/market fit is correct. Developing a strong image as an entrepreneur is essential for long-term business success. If you want help learning how to hone your personal image, the following are five critical mistakes you should avoid making.

Offensive Public Persona

What you say on social media and how you behave at conferences can have a definite impact on your ability to build a strong personal brand as an entrepreneur. Your social media profiles need to be squeaky clean and your behavior in public needs to be beyond reproach. If you have a habit of making crude jokes or sexist/racist comments, you’re going to have a tough time becoming a successful entrepreneur.

Poor Listener

Entrepreneurs with lousy listening skills aren’t likely to build thriving businesses. You must have stellar listening skills if you want to be thought of as an exceptional entrepreneur. From the way you listen to your target audience to the way you listen to employees and investors, how you make an effort to receive information and advice from others has a direct relationship to your success as an entrepreneur.

Make Sure Your Pants Aren’t on Fire

Remember that old childhood rhyme ‘liar, liar, pants on fire’? You should avoid being thought of as a liar if you want to become a top-notch entrepreneur. When customers know they can’t trust you to keep your brand promises, they’ll think twice about doing business with your company. The same goes for employees. Fail to keep your promises and commitments to employees and you can kiss company loyalty goodbye.

Disorganized Disaster

If you constantly arrive late for meetings or appear scatterbrained when conducting business with others, your disorganization is a direct reflection on your capabilities as an entrepreneur. Successful entrepreneurs are in control of all aspects of their business life, from their appearance to their preparedness for meetings. Learn to become better organized and you’ll increase your odds of becoming a well-respected entrepreneur.

Questionable Grammar and Spelling

If you plan to use social media or content marketing to grow your business as an entrepreneur, you must either have impeccable grammar and spelling or hire someone who does. Entrepreneurs who have numerous spelling mistakes in their content marketing and social media posts are often thought of as less intelligent than entrepreneurs with excellent grammar and spelling abilities. Learn to work with a proofreader before posting to social media or your business’ blog and you’ll lessen your chances of being thought of as lacking intelligence.

Avoid these five critical mistakes when developing a personal image as an entrepreneur and you’ll increase your chances of business success. While developing product/market fit as a business builder is important, so too is developing a personal image others can trust and believe in. Will you be updating your entrepreneurial image as you attempt to build a thriving business?

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